# Here's Your Fastest Path to Why

KPIs move fast. If you don't stop and look around once in a while, you could miss why. Get insights for your KPIs, faster.

### Get Straight to Why.

Trial conversions, subscription churn, customer lifetime value…KPIs are always moving. Unsupervised AI shows you why with automated insights in plain language.

### Access Insights as a Service.

Selling SaaS requires knowing specifically why the campaign, offer, or CTA worked — not just if it worked. We deliver that.

### More Answers. Fewer Shrugs.

Get immediate visibility into the hundreds of insights driving your KPIs spikes and dips. No data scientist required.

## Never Get Stumped When Asked Why

Any SaaS company can show whether their metrics are up or down. Knowing and responding to the causes is the real pain. Unsupervised automates your analytics to reveal which attributes, segments, categories and behaviors are driving the change. It's not a dashboard, it's analysis on demand.

### Why are trial conversions down?

Free trials and freemium models are the crux of any acquisition strategy - make every dollar count.

- **Fast route to paid subscribers**: Automatically uncover most successful paths buried in complex session data
- **Sticky features, different customers**: Know exactly which features increase conversions for different consumers
- **Optimize trial user journeys**: Immediately see the highest converting paths and communication times

**Trial Conversion OPPORTUNITY**  
Skipped Onboarding: 8% convert to paid  
Completed Steps: 34% convert to paid  
6.2K skip onboarding/mo  
$420K annual recurring revenue at risk  
4.3x higher conversion with onboarding. Users who complete 3+ steps in first session convert at dramatically higher rates.

### Subscription churn is up. Why?

Hidden within a sea of data are your highly loyal customers. Our AI unlocks it.

- **Find hidden gems**: Highly profitable customers are buried in data – our AI brings it to light
- **Identify churn predictors**: See robust variable combinations about consumer interactions that drive higher loyalty
- **Keep pulse on changing customer behavior**: AI finds most relevant impacts without double-clicking dashboards

**Churn Risk HIGH PRIORITY**  
#### Monthly users with <3 logins in week 1  
This segment: 12.4% churn  
Active users: 2.1% churn  
2,840 at-risk users  
$156K monthly recurring revenue at risk  
First-week engagement predicts retention. Users with 3+ logins in week 1 have 5.9x lower churn rate.

### Why is customer lifetime value down?

Customer wallets are bombarded with other choices — make sure you get your unfair share.

- **Upsells and cross-sells**: Know what products and when to offer for higher CLV
- **Unrestrained customer segmentation**: Immediately expose subsegments buried in your data that drive higher revenue
- **Targeted, personalized campaigns**: Get the right offers in front of the right customers

**Expansion Opportunity HIGH CONFIDENCE**  
#### Monthly users ready for annual upgrade  
Monthly subscriber LTV: $340  
Annual subscriber LTV: $952  
4,200 eligible users  
$890K incremental LTV opportunity  
2.8x higher LTV on annual plans. Users with 6+ months tenure and weekly usage convert at 34%.

Technology teams are beating expectations and exceeding their KPIs within months of implementing Unsupervised.

- 8.2X ROI in weeks
- $1.98M increased revenue
- 2X revenue per customer

## Unsupervised Reduced Call Handling Time and Found $200K in Opportunities

See how Unsupervised reduced call handle time by 15% and found over $200K in new opportunities for a city services call center.

**Results Achieved VERIFIED**  
- 15% Handle time reduction  
- $200K+ New opportunities  
Identified top call drivers by category  
Optimized agent routing by issue type  
Self-service opportunities uncovered  
Pattern recognition across 50K+ calls. AI surfaced routing inefficiencies humans missed.

> "Unsupervised's AI Data Analysts have delivered strong ROI—improving our key metrics while empowering our team with faster, smarter access to data insights."
> 
> Mark Austin
> VP Data Science at AT&T

## Start using Unsupervised today

Join leading companies using AI to automate their analytics and discover insights worth millions.