# Know why — faster.

When marketing metrics are moving, you need to know why. Automate your analytics to quickly identify patterns associated with spikes and dips in performance.

### Better Than a Dashboard.

Dashboards tell you what is happening, not why. Our AI highlights why KPIs are spiking or dropping.

### Built for Marketers.

Shouldn't analytics deliver actual analysis? We think so. That's why we built a platform built specifically for marketers.

### Time to Value Measured in Clicks.

Skip clicking around when you see a problem with your metrics. Get to the answers in 2 to 4 clicks.

## Get Clarity, Not Just Cool Charts

Unsupervised is the only AI that shows marketers why KPI performance changed. Ditch the manual data crunching, and get precise insights automatically generated for your team – from why conversions dropped in the past two weeks to why traffic spiked yesterday.

### Web conversion dropped…Here's why

Get rich analysis behind conversion performance delivered in clear terms.

- **Create the ideal web journey**  
  Automatically uncover most successful paths buried in complex session data.

- **Turn visits into value**  
  Generate more money with relevant cross-sells and offers without all the manual data analysis.

- **Stop the guesswork**  
  Increase confidence in marketing moves with data-backed details on what works.

### Conversion by Channel

| Channel        | Conversion Rate |
|----------------|----------------|
| Email          | 8.2%           |
| Direct         | 3.4%           |
| Paid Search    | 2.1%           |
| Social         | 0.9%           |

$340K social spend/mo
$52K revenue (6.5x lower ROI than email)

Social converts at 9x lower than email. Reallocating 20% to email could yield $690K additional revenue annually.

### Smarter segmentation delivered in clicks, not weeks

Ditch overly broad segmentations. Our AI keeps up with rapid consumer behavior changes to understand customers extensively.

- **Unrestrained customer segmentation**  
  Immediately expose subsegments buried in your data that drive higher revenue.

- **Right offer, right customer**  
  Know exactly which factors increase loyalty to easily replicate success.

- **Keep pulse on changing customer behavior**  
  AI finds most relevant impacts without double-clicking dashboards.

### Segment Discovery

#### Weekend browsers who viewed 3+ products

- This segment: 6.8% conversion
- Site average: 2.4%
- 18K visitors/month: $280K potential monthly revenue
- 2.8x higher conversion than average. This segment responds well to urgency messaging and limited-time offers.

### See exactly where unexpected changes are happening

Quickly see how much your KPIs deviated from expected performance.

- **Find gaps fast**  
  See outliers and breakouts in your KPIs without lifting a finger.

- **Determine what's moving the needle**  
  Immediately identify which segments in your data are most contributing to positive and negative performance.

- **Deep dive in seconds**  
  Get a detailed look at every segment driving change in your business without manual data work.

### Anomaly Detected

+47%

#### Email revenue spiked this week

- Subject line A/B test: +28%
- Winback segment added: +12%
- Send time optimization: +7%
- vs. prior week: +$89K

Auto-detected by AI

### CASE STUDY

## Charlotte's Web Uncovered $2 Million+ in New Opportunities

This case study takes a look at how Charlotte's Web was able to uncover over $2M in new opportunities by partnering with Unsupervised.

Results Achieved Verified  
- $2M+ in new opportunities discovered  
- 10X ROI  
- 6-fig niche product  
- 10% web conv lift

Hidden audience segments surfaced. 
Product mix optimization identified. 
Conversion drivers discovered.

> "Unsupervised's AI Analysts support our data and operations teams by seamlessly doing data analysis work and delivering insights, answers, and predictions to us — analyzing over 20 million SKUs and more than 10,000 retailers."

Andrew Ladouceur  
CEO, Inspiration Commerce Group

## Start using Unsupervised today

Join leading companies using AI to automate their analytics and discover insights worth millions.