# Turn Data Analytics Into Money

Get deep, targeted, and actionable insights from your raw data — no data science resources required. Automate your analytics and access hidden opportunities to drive conversions.

### Get Straight to Why.

Loan applications, CAC, offer conversions…KPIs are always moving. See why faster with automated insights delivered in plain language.

### Detailed Analysis. Fewer Clicks.

Stop clicking through endless reports, tables and dashboards. Get explorable analysis that explains why the metrics changed.

### Let AI Do the Hard Work.

It's not "intelligence" until you know why. Unsupervised handles the hard parts of analytics, revealing the causes behind KPI performance.

## Get Clarity, Not Just Cool Charts

You have charts showing the KPI is down. Now what? Unsupervised not only tracks the metrics, but also what's driving the movement behind the charts. Ditch manual data crunching. Get precise insights automatically for your team.

## Application CompletionGAP

| Platform | Completion Rate |
|----------|----------------|
| Mobile   | 23%            |
| Desktop  | 67%            |

34K mobile abandonments/mo $12M

Mobile users drop at 2.9x the rate. Desktop users see same step but proceed far more often.

## Why are credit applications down?

Identify the exact audience, channel, campaigns, products, offers, etc. that are driving fewer credit applications.

- Create the ideal web journey: Automatically uncover the most successful paths buried in complex session data.
- Right offer, right customer: Know exactly which factors increase conversions to easily replicate success.
- Better campaigns: Optimize every marketing channel dollar spent with deeper knowledge at your fingertips.

## Why is customer lifetime value down?

Hidden within sea of data is the treasure chest of highly loyal customers. Our AI unlocks it.

- Unrestrained customer segmentation: Immediately expose subsegments buried in your data that drive higher revenue.
- Keep pulse on changing customer behavior: AI finds most relevant impacts without double-clicking dashboards.
- Find hidden gems: Highly profitable customers are buried in data – our AI brings it to light.

## Cross-Sell OpportunityHIGH

#### Auto loan customers without credit cards

|          | Single-product LTV | Multi-product LTV |
|----------|-------------------|-------------------|
| Eligible Customers | 280K             | $8.4M             |

2.3x higher LTV when holding 2+ products. Auto loan customers show 34% credit card approval rate.

## CAC by Channel OVERSPEND

| Channel        | CAC   |
|----------------|-------|
| Paid Social    | $487  |
| Display        | $312  |
| Search         | $198  |
| Direct/Organic | $152  |

$2.4M paid social spend/qtr $430K potential quarterly savings.

Paid social CAC 3.2x higher than direct. Shifting 30% of paid social to search saves $430K/qtr.

## Customer Acquisition Cost is up. Why?

Uncover the marketing mix driving customer acquisition costs with AI that cuts through millions of possible combinations.

- Optimize every channel: Know exactly which channels work for different customers to decrease costs.
- Prioritize audiences: Understand how different targets respond to across offers, channels, etc.
- Maximize all marketing investments: From ads to email, have confidence in every dollar spent.

## Financial Service firms are beating expectations and exceeding their KPIs within months of implementing Unsupervised.

- 5X ROI in one year.
- 3% increase in conversion rate.
- 100% ROI within 90 days.

> "I spent 3 years at Amazon Web Services focused on startups and AI/Machine Learning, and Unsupervised has one of the most interesting offerings I've seen."
>  
> Sundeep Ahuja 
> Former Principal BD Manager @ AWS

## Start using Unsupervised today

Join leading companies using AI to automate their analytics and discover insights worth millions.