# Focus on why conversions move

See why conversions are rising or falling without requiring data science resources. Drop the deep diving into dashboards, reports, and spreadsheets, and get access to the customer segments in your data impacting CAC, LTV, AOV, and repeat purchases.

### Know Why in a Few Clicks, Not Weeks

Skip the dashboard deep dives and endless pivot tables. Automate analytics to find the segments driving conversion rate.

### Less Work, More LTV

Unsupervised automates massive data analysis to find your most profitable customers, behaviors, and campaigns.

### Turn Messy Data Into Richer Sessions

Break through the analysis paralysis. Get better insights on conversions, then use them to increase revenue per session.

## You know what is happening. Let's dig into why.

Dashboards and analytics tools show you what is happening to conversions. But Unsupervised knows the pace of commerce demands knowing why. We take you deeper without requiring additional resources — from why conversions dropped over the past two weeks to why traffic spiked yesterday.

### Acquire. Analyze. Repeat.

Repeat customers are the best. But figuring out why they come back is a mess of reports, dashboards, and spreadsheets. Unsupervised delivers actual analysis, not just pretty charts.

Find your sweet spots

Automatically identifies the behaviors that drive repeat purchases

Explore analysis instead of raw data

Dive into the analysis of your web data rather than relying on hunches on where to look

Lower CAC

Get more revenue from every customer by engaging based on what is currently moving the needle

**Repeat Purchase Driver**  
Customers who reviewed product within 30 days  
2.7x↑  
repeat rate  
4.2K  
customers  
$180K  
LTV lift  
vs. 12% baseline repeat Target segment

### Find More revenue in sessions

eCommerce brands use Unsupervised's AI to find richer segments that lead to smarter messaging, campaigns, and weekly optimizations.

Deeper segments in less time

Unsupervised automates massive data analysis, finding super-specific customer segments with little-to-no setup time

Unearth growth levers in the margins

Automated analytics reveals not just the home runs, but also the easy optimizations that grow transactions and LTV buried in the data

Get ahead of the change

Even as customer behavior changes, Unsupervised surfaces the changes and prioritizes based on the size of impact

### Segment Discovery HIGH VALUE

#### Email subscribers from Instagram ads  
This segment  
$94 AOV  
Site average  
$58 AOV  
6.8K customers  
$245K  
AOV premium vs. site average  
1.6x AOV vs. average Scale campaign

### Move the Margins. Fill More Carts.

Uncover the marketing mix that drives traffic with AI that cuts through millions of possible combinations.

Bigger basket sizes

Automatically uncover the most successful paths buried in complex session data

Niche SKUs

Get in-depth, sku-level insights that drive revenue up without the data gymnastics

Better promotions

Optimize discounting strategies by knowing which customers to target with which offers

**Bundle Opportunity** +42% AOV  
Customers buying skincare sets often adds sunscreen  
47%  
attach rate  
$112  
bundle AOV  
$62K  
monthly lift  
vs. $79 non-bundle Create bundle

Marketers are beating expectations and exceeding their KPIs within months of implementing Unsupervised.

10X  
ROI with promotion optimization  
6-figure  
increase for niche product  
10%  
increase in web conversion

## DTC Retailer Turns Insight Into a 400% Increase on Holiday Sales

Find out how they doubled the average revenue per recipient, doubled AOV for a customer segment, and increased LDW sales from last year by almost 400%.

Results Achieved Verified  
400%  
increase in holiday sales YoY  
2x  
rev per recipient  
2x  
segment AOV  
$2M+  
opportunities  
Hidden segments discovered in data  
Personalized holiday campaigns launched  
LDW sales transformed YoY

> "Unsupervised's AI Analysts support our data and operations teams by seamlessly doing data analysis work and delivering insights, answers, and predictions to us — analyzing over 20 million SKUs and more than 10,000 retailers."

Andrew Ladouceur  
CEO, Inspiration Commerce Group

## Start using Unsupervised today

Join leading companies using AI to automate their analytics and discover insights worth millions.